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3 Cold Hard Facts for Bergen County Buyers

July 02, 20243 min read

“An informed buyer is a protected buyer. Don't let the lack of knowledge hurt your chances of winning the best deal. Always opt for dedicated representation to safeguard your interests.” - Chris Sapienza, Licensed Broker SEG Real Estate | Keller Williams Town Life

Navigating the home-buying process can be overwhelming, especially when it comes to choosing the right representation. One crucial decision is whether to use a buyer’s agent or rely on the listing agent for assistance. Here are three compelling reasons why having your own representation as a buyer is essential.

Working with a Listing Aent

With that said, here are 3 cold hard facts, you should know 👊

1. Conflict of Interest and Fiduciary Duty

A listing agent’s primary obligation is to the seller. This creates a significant conflict of interest if they also represent you, the buyer. In a dual agency situation, the agent cannot fully advocate for your best interests. Their duty is to the seller, which means they might prioritize the seller's needs over yours. Conversely, a dedicated buyer’s agent has a fiduciary duty to represent you exclusively, ensuring that your needs and preferences are prioritized. This exclusive representation is crucial for making informed and beneficial decisions throughout the buying process.

2. Unbiased Property Evaluation and Negotiation

One of the key benefits of having a buyer’s agent is receiving an unbiased assessment of properties. Buyer agents conduct thorough market analyses to determine the fair market value of homes, providing you with accurate and comprehensive information. This helps you make competitive offers without overpaying. On the other hand, a listing agent aims to secure the highest possible price for the seller, which can compromise your negotiating position. A buyer’s agent ensures that your interests are protected during negotiations, striving to get you the best possible deal.

Think about it this way: When you hire the listing agent to represent you, you essentially lose significant negotiation power. The listing agent’s primary goal is to secure the highest possible price for the seller, not to negotiate the best deal for you. This lack of unbiased negotiations can lead to you paying more than necessary for the property. A buyer’s agent, on the other hand, is focused on getting you the best deal. They provide an unbiased assessment of properties and help you make competitive offers, ensuring that your financial interests are protected during negotiations.​

3. Comprehensive Legal and Transaction Support

The home-buying process involves complex legal and transactional aspects. A buyer’s agent offers critical support throughout the transaction, from ensuring all paperwork is accurately completed to navigating any legal issues that may arise. This dedicated support provides better legal protection and peace of mind. In contrast, dual agents, who act more as transaction brokers, cannot offer the same level of advocacy and support. Having an agent solely focused on your interests ensures that you are fully protected and supported throughout the entire process.


Having your own representation as a buyer not only protects your interests but also provides unbiased guidance and comprehensive support throughout the home-buying process. Don’t risk compromising your position by relying on the listing agent. Ensure you have a dedicated buyer’s agent to advocate for your needs every step of the way.

The Truth About Nar

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Our 6 Step Buyers Process

Beginning your home search can be an overwhelming and daunting task. Because of that, our team makes sure that you, and all other potential buyers, understand each of the 8 steps that we take to make the process as easy and painless as possible. By the end of your search, with our support and guidance, you will live happily ever after in your new, dream home.

Financially Map Out Your Success

Our agents get to know you — Need to move for a job? Want a shorter commute? Getting married? Having a baby? Need to upgrade or downsize? At this stage in the process, we’ll send you notifications about the listings that you’re most likely to be excited about. Be sure to let us know if one (or more) jumps out at you so that we can skip to the next step and schedule a viewing. be there for you every step of the way.

Success for each person looks different. A growing family or new empty-nesters have different needs. Our goal is to map out your goals financially to get a good understanding of what you need in a home but also what makes the most sense for your specific situation - both from a time and money perspective.

Buyer Matching & Office Exclusives

We’ll introduce you to our mortgage partner, who can help you determine your buying price range with confidence. Be prepared to dig into paperwork during this part of the process such as pay stubs, W2’s, and tax returns. The lender will do a full review and then tell you what you will be able to borrow in order to purchase a home. This is a vital step in the home buying process!

During this process, we will be sending you some listings to evaluate and provide us with feedback. This helps us to understand, update and revise your criteria and preferences. Our agents are always super involved in the community so they can provide you with tons of information about the areas you are interested in. We will also use this information to setup notifications of listings to you and evaluate any office exclusives (homes that are not yet listed in the MLS) so you are the first to see the property.

Let the Showings Begin

Here’s where the buying process gets really fun! We’ll attend open houses together and schedule viewings of the homes that you’ve loved from our listing alerts. Many of our clients prefer us to consolidate to one day of searching or have specific times that work for them. We handle all the coordination so you just have to show up! We’ll talk about how the budget will work and make sure that we find you the perfect home.

Strategic Negotiations

When you’re ready to make an offer, your agent will present a written offer to the seller. We also present your offer using video to help make a bigger impact and showcase our commitment to the sale of the home. And while everyone loves getting their offer accepted right away, the seller could come back to us with a counteroffer, or reject your initial offer all together. We’re happy to walk you through each of these possibilities and exactly how to handle them. Once the offer is accepted, it’s time to get your financing in order and move forward to the next step!

Prep for Close

The sellers accepted your offer, and the home is going through appraisal and inspection. The appraisal guarantees that the price of the property matches the condition of the property while the inspection makes sure that everything in the home is functioning properly and there are no major issues inside. These are the last steps before the shiny keys to your home are placed in your hand... for good!

Segue to Your Next Chapter

Get excited because it’s time to close on your home! This process includes going through all of the final paperwork and signing your name (a lot!). Don't forget to bring all of the paperwork you’ve collected along the way and your down payment.

But we know it doesn't stop here. You likely have a lot to coordinate, movers, painters, handymen etc. We will help you to SEGue into your next chapter seamlessly. Even make some introductions to some neighbors! You can count on us!

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