From Luxury Residential to Multifamily
Luxury Residential Success
SEG built its reputation in Northern New Jersey's most competitive luxury residential market. $1 Billion in lifetime sales. Top 1% NJMLS track record.
What Was Missing
Through that work we saw a clear opportunity in multifamily. Premium buildings often positioned, presented, and leased without sufficient market insight, sales discipline, or attention to detail.
The SEG Approach Applied
We brought our strategy to multifamily at every stage. Identifying the right tenant, influencing design, creating a luxury presentation, delivering high performing sales and lease-up.
The Result
Greater asset value. Faster performance. More compelling product. Stronger demand. Faster absorption.
Before real estate, Stacy spent nearly two decades leading national sales teams in fashion, building a discipline around presentation, positioning, and the art of creating desire for a product. She brought that same instinct to the luxury residential market and built SEG into the number one team in the region, with over $1 billion in closed sales and a track record featured in CBS News, NBC Today, HousingWire, and Bergen Magazine. The transition to multifamily was not a pivot. It was a natural extension of what SEG has always done. Stacy has sat across the table from some of the region's largest developers, reviewed floor plans, challenged assumptions, and changed buildings before they were built. She knows what this market's most discerning buyers and renters will pay for and what they will walk away from. That knowledge is not available in a data report. It comes from twenty years of being in the room. Creator of the VALUE-UP™ Method.
917-621-6794 · [email protected]
Jaclyn runs sales and leasing for SEG New Development, having built the division from the ground up alongside Stacy Esser. She brings a boutique, high touch approach to every engagement, most notably leading the pre-construction lease-up of The Sylvan, a 360-unit luxury community in Englewood Cliffs comprising 112 townhomes and 248 apartments, fully leased before the units were built. Jaclyn pairs operational precision with a genuine read on people: developers, leasing teams, and residents alike. She owns the sales and leasing effort end to end, from pricing and pre-leasing strategy through on-site execution and absorption, ensuring every project reflects SEG's standard of quiet luxury and considered detail.
201-264-2697 · [email protected]
Bergen County, Rockland County, and Lower Westchester. Where luxury residential meets multifamily development, and where we have spent twenty years learning exactly who your buyer is.
We talk to this market's buyers and renters every single day. That knowledge of who they are, what they'll pay, and what they won't compromise on is what we bring to every developer engagement. No national firm has it. No data platform replicates it.
